Interactive Advertising Models
The goal of the project is to identify new interactive advertisement models that prove to be compatible with the TV present and future viewing habits in IPTV platforms. A prototype using web technologies and a client version was implemented integrated in the set-top-boxes of PT operations, the Meo service.
2011 – 2012
Project Grant: Private – PT Inovação – Inovation Projects;
Funding Value: 20.000 €
Pedro Almeida (Project coordinator);
Jorge Ferraz (Main Researcher);
Nuno Oliveira (Team member);
Márcio Reis (Team Member);
Bernardo Cardoso(Team Member – PT Inovação);
Herlander Santos (Team Member – PT Inovação).