International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour

July 1-2 (virtual format)

Theme “(Post)Pandemic Changes in Business, Marketing and Consumer Behaviour”

Universidade de Aveiro - Campus De Santiago


In this challenging context, the fifth edition of ICIEMC, to take place on July 1 and 2, 2021 in virtual format, aims to tackle these two major issues.

On one side, we actively seek scientific contributions related to the (post)pandemic changes in business, marketing and consumer behavior, related to any industry or service area and, on the other side, we value specific contributions linked to innovation in teaching and learning in higher education that have been motivated by the systemic shock effect generated by the pandemics, including teachers’, students’, higher education management’s or policy perspectives.

Important Dates & Details for Abstract & Paper Submission:

Abstract submission: March 15, 2021
Abstract acceptance notification: March 31, 2021
Procedure for abstract submission: send an abstract of maximum 250 words together with the title, author names, affiliation and track you are submitting by email to isca-iciemc@ua.pt<mailto:isca-iciemc@ua.pt>

Paper submission: May 3, 2021
Paper acceptance notification: May 31, 2021 Camera-Ready papers: June 20, 2021
Procedure for paper submission: send your paper of maximum 5.000 words (references included) in the ICIEMC paper template using the CMT Platform for paper submissions:

Author registration & payment: June 11, 2021 ICIEMC Conference: July 1-2, 2021 (virtual format)

Important Dates & Details for Theses Submissions ICIEMC 2021 opens the possibility to run for a prize of Best Thesis in Innovation, Entrepreneurship, Marketing, Consumer Behaviour, Strategy, Tourism or Technology. To be eligible, applicants must have defended their thesis (Master in Science or PhD) in 2019 or in 2020. Proof of defense will be requested for selected applicants for the prize.

Thesis Abstract submission – May 3, 2021
Thesis acceptance notification: May 31, 2021
Thesis Submission Procedure: send an abstract of your thesis (500 – 1000 words), together with the title, author name, supervisor(s) name(s), degree, scientific area of the degree, institution that granted the degree and country to isca-iciemc@ua.pt<mailto:isca-iciemc@ua.pt> by May 3, 2021.

Regular Tracks

  1. Consumer Behaviour & Neurosciences
  2. Consumer Protection & Data Privacy
  3. Digital Transformation in Entrepreneurship and Marketing
  4. Entrepreneurship & Small Business Marketing
  5. Marketing Communications, Social Media, Public Relations, Advertising & Promotion
  6. Marketing in Specific Industries
  7. Relationship Marketing, Sensory & Experiential Marketing
  8. Strategic Marketing & Value Creation
  9. Services Marketing & Customer Experience
  10. Sustainable Marketing, Social Responsibility & Ethics
  11. Tourism Marketing

Special Tracks

  1. Innovation in Teaching / Learning in Higher Education – to be defined
  2. Niche Tourism & Marketing Perspectives – Bruno Barbosa Sousa
  3. (Post)Pandemic Changes in Business, Marketing and Consumer Behaviour – Irina Saur-Amaral & Sandra Filipe

Conference Team

Conference Chairs: Irina Saur-Amaral, Sandra Filipe & Elisabete Vieira

Organizing Committee: Ana Estima, Cláudia Ribau, Cristina Peguinho, Hugo de Almeida, Irina Saur-Amaral, João Batista, Joaquim Neiva Santos, Joaquim Marques, Luis Silva, Sandra Filipe, Sara Santos

mailto: isca-iciemc@ua.pt<mailto:isca-iciemc@ua.pt>

site: http://iciemc.pt