The International Branding Congress is an event organized by the International Association of Branding Researchers – Brand Observatory. With a cosmopolitan, inter-institutional and intercultural character, it brings together experiences and knowledge from different countries and professionals around the main trends in brands and brand management.

The VI International Congress on Branding: multiplicity and convergence will take place online and in person from April 27 to 30, 2022. Its main objective is to integrate academia and the market around the theme “multiplicity and convergence to build the value of brand”, bringing to the discussion the state of the art of theory and practice necessary to plan, implement and evaluate brand management in contemporary society.

Authors are invited to submit full scientific articles (studies may still be in progress, but the work format for submission is “full scientific article”) that are related to the themes discussed in the following research groups:

  • Brand Management, Construction and Consolidation Strategies
  • Transparency, Ethics and Sustainability
  • Brand Protection and Evaluation
  • Branding Trends
  • Diversity and Inclusive Brands
  • Brand Discourse and Ideology
  • Brand Internationalization
  • Brand Methodologies and Research
  • Critical Scenarios: Brands and Crises

Deadline for submission: 30 October 2021



For more information on the required format of the article, check HERE

For more information about the congress, check the WEBSITE