Full Professor at the University of Aveiro, and Scientific Coordinator of DigiMedia – Digital Media and Interaction Research Center. Founded the Portuguese Society for Videogames Sciences, and the Journal of Digital Media & Interaction. He has served as technological and scientific consultant for companies, European and national funding programs, and superior education course accreditation. He has published more than one and a half hundred peer-review papers in journals, books and conferences around the world. He has written the books “Interactive Emotions, from Film to Videogames” (2009), “Videogames in Portugal: History, Technology and Art” (2013), and “Engagement Design. Designing for Interaction Motivations” (2020).