Rui Rodrigues is a lecturer at the School of Media Arts and Design (Porto) and Miguel Torga Institute of Higher Education (Coimbra). Previously, he was a PhD Fellow at FCT. He holds a PhD in Information and Communication in Digital Platforms (by the University of Porto and Aveiro) and a MSc in Multimedia Communication (by the University of Aveiro). Currently, he is a collaborator of the DigiMedia research group. An eye tracking enthusiast, his research and development activities cover many aspects of HCI, television studies and evaluation & usability studies, with particular interest on understanding how people perceive, interact and use digital information.