Media Innovation Circle #4
July 23@2pm-3pm (Lisbon Time)
Ways of Seeing and Hearing: Representational Limits in Two Docweb Case Studies
Speaker: Diego Zavala Scherer, Tecnológico de Monterrey, Mexico
Moderation: Pedro Cardoso, University of Aveiro

Diego Zavala Scherer, Mexico City (1978) holds a PhD in Social Communication at Pompeu Fabra (Barcelona, Spain). Research professor at Tecnologico de Monterrey, Mexico. His research interests are interactive documentary, documentary theory and Mexican film. Member of the National Council of Science and Technology (CONACYT, Mexico). Coordinator of the Research Group in Media, Arts and Digital Culture at Tecnologico de Monterrey. Director of Virtualis, Digital Communication Journal.


As part of the contemporary discussion between the representational (Nichols) and operational modes (Farocki, Mittell) of understanding images (and sound) in documentary and interactive documentary theory, this talk questions the limits of the indexical link with reality through two doc web examples. The interest of this presentation is to explore some of the paradoxes that interactive nonfiction production creates by following the canonic perspective of a verisimilar bond with the world and how, in the times of media hyperproduction, this relation between reality and image fells short to explain our ways of engaging as individuals, public, and consumers with some dimensions of our life such as history and politics.